Commitment and Involvement in Marketing Strategy - Free Samples

Question: Discuss about the Commitment and Involvement in Marketing Strategy. Answer: Introduction: This is to update you regarding current issues faced by our client Company, which is causing delay in proceeding with the next step of the project. Marketing Director of FibreOne, Mr. Parrish informed me through a voicemail that their internal process team is lagging behind the scheduled time estimate and it could take them quite a while to provide us with the required data and content for further progress to the next step of building the corporate website for them (Davies, 2016). The arising concern is regarding the possibility of missing the deadline for the final website launch, due to the missed deadlines in the intermediary process. Any kind of delay in the launch of the final website is bound to upset the Client Company, and disrupt our scheduled flow of work. This in turn would increase the total time consumed in the project. Hence, it was necessary to inform you about all the current updates on the work progress. Kindly assess the situation at your own discretion and apply appropriate mechanisms to minimise collateral damage and maximise the value of outcome (Rishi, 2014). As the Account Lead of our marketing consultant company MGM, which is hired by FibreOne for building a website, I strongly recommend your intervention into the matter to ensure proper communication between MGM and FibreOne and conserve time and resources. This is Leanne S. Finch, employee of Creative Marketing for the Modern Tourist Marketing Agency, putting forward a humble proposal, to reassess your marketing strategies (Ramaseshan, Ishak Rabbanee, 2013). I aim to provide a basic idea about the potential changes that could be brought in the marketing materials, in order to increase its effectiveness in the changing economy. The current marketing material focuses mainly on the rodeo and Calgary Stampede, leaving out the preferences of a major section of the audience. Calgary experiences a large variety of people from all over the world, who go there to enjoy the summer and winter outdoor activities. Heavily focused on sports activities, specifically rodeo and Calgary stampede, the current marketing materials misses out on the choices and preferences of a large section of the travellers. As per my analysis, most of the travellers who go to Calgary for enjoying outdoor activities are below 50 years of age and are travelling with their families. This section of the travellers is relatively more conscious regarding preservation of environment, as most of them are sensitized and aware travellers, exploring the hiking trails of Calgary. Most of these travellers seem to express interest in organic farming and historical and cultural activities of Calgary. The restaurants, bars and markets light up the night life in Calgary for travellers. However, very little is said about the other side of Calgary Tourismhiking trails, cultural heritage, historical relevance, which would shed light on the alternative tourism practices of Calgary Tourism in todays modern era (Schullery, 2013). Therefore, the specific changes that could be implemented on your marketing strategy, in case you hire our firm for the same, have been briefly mentioned over here. References Davies, A. (2016).Best practice in corporate governance: Building reputation and sustainable success. Routledge. Ramaseshan, B., Ishak, A., Rabbanee, F. K. (2013). The role of marketing managers' commitment and involvement in marketing strategy implementation.Journal of Strategic Marketing,21(6), 465-483. Rishi, M. E. G. H. N. A. (2014). Marketing sustainability in the hospitality and tourism industry.Managing sustainability and tourism industry: Paradigms and directions for the future, 137180. Schullery, N. M. (2013). Workplace engagement and generational differences in values.Business Communication Quarterly,76(2), 252-265.